The Influence of International Sporting Events on the Image of Tourist Destinations. The FIFA World Cup 2006(TM) in Germany and the City of Hanover 87 Personalbeschaffung43

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The Influence of International Sporting Events on the Image of Tourist Destinations. The FIFA World Cup 2006(TM) in Germany and the City of Hanover 87 Personalbeschaffung43Master's Thesis from the year 2006 in the subject Tourism Miscellaneous, grade: B, University of Gloucestershire, language: English, abstract: International sporting events have gained an enormous popularity and importance both as a product within the leisure industry and as a marketing tool in destination marketing in the competition for visitors, residents and businesses between cities. This dissertation examines the influence of such international